In the classic Aesop fable - goes the story of the farmer whose goose begins to lay golden eggs every morning. As this continues, the farmer grows impatient and kills to goose in hope of finding a reservoir of gold. Unfortuanately the goose is normal inside and the farmer’s greed has ended his hope of riches.

In the book, 7 Habits of Highly Effective People, author Stephen Covey describes the goose and the golden egg as a P/PC balance. P stands for the production - the golden egg. PC is the production capacity - the goose.

His lesson is you must learn to nurture that which enables the capacity of producing to ensure the it will continue to produce.

Take time for your goose and you will always have golden eggs.

In life this is like taking care of your health- physically and emotionally. You can only do so many all nighters and 2-liter Mt. Dews without your capacity to produce diminishing…

In the E-Myth, Author Michael Gerber describes these as working “on” your business instead of just “in” your business.

Your business needs nurturing. Marketing your business, reevaluating your website, your identity, your brand - all seem to be the last priority for small businesses. Your website speaks even when you are silent.

When you take time to work “on” your business you can be more sure that you will have the capacity to continually attract new customers.

Would you like a FREE* evaluation of your website?

Give me a call to discover your website’s hidden potential!

Arvell Craig
918-289-1888

Design That Speaks!

* Only free for the month of April 2008