Communications is to relationships as water is to plants.

Professional relationships as with personal ones need continuous communication.

In years past, I’d keep in touch by either sending out an email, or I’d try to connect in person over a scone and short americano.

Lately, I’ve been writing blog articles – then tweeting and posting them on Facebook.

When it comes to finding your style or method of communication, how do you decide what to do or what to use?

There is a simple and profound saying I keep hearing that goes:”

Meet people where they are.

If they are on Facebook all day everyday, then why not use Facebook? If they are visual and have a habit of subscribing to video channels; you probably should start a Youtube channel.

But then again, if they are NOT on Twitter, post-pone the tweets. If they aren’t responding to your direct mail, or Yellow Page ads, you need to find a new method of communicating.

And so the moral is – don’t be afraid of technology – especially if your customers or prospects are using it. If needed – give us a shout for consulting or training on the best uses of social media or anything else internet related.

Speak soon,

Arvell